Fundraising Letter Template: Final Push

Templates, Fundraising

September 25, 2017

Your election is just weeks away and there is lots to do. We get it, fundraising is not on the top of your to-do list.

Let us help you with a few tips and a sample letter you can use as a template when drafting your final fundraising letter.

  1. Say thank you. 
    Your lowest hanging fruits are those already involved in your campaign – your previous donors, volunteers, event attendees, and activists. Make sure you acknowledge and thank them for what they have already done.
  2. Ask for something specific. 
    Donors are always more likely to contribute when they understand their impact. Frame your ask in the context of something specific your campaign needs.
  3. Create urgency. 
    You literally are days away from the end of your race. Make sure the donor knows that now is the time to give.
  4. Talk about the future.
    Donors invest in the future and what change you are going to bring. Keep your eye on what you'll do if you're elected, not your past.
  5.  

For more details on drafting fundraising letters check out this article. 

Need some help pulling together a final campaign fundraising letter? Here is a template your welcome to use or pull from.